{"id":3867,"date":"2025-04-21T21:04:18","date_gmt":"2025-04-21T19:04:18","guid":{"rendered":"http:\/\/mc-associates.com.tn\/?p=3867"},"modified":"2025-07-20T18:56:56","modified_gmt":"2025-07-20T16:56:56","slug":"projet-la-them","status":"publish","type":"post","link":"https:\/\/mc-associates.com.tn\/index.php\/2025\/04\/21\/projet-la-them\/","title":{"rendered":"Projet : LA.THEM"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1372.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:20px;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Labels de qualit\u00e9 et Tourisme tH\u00e9matique: actions pour la structuration et la croissance de r\u00e9seaux de PMEs transfrontaliers<\/h3><\/div><ul style=\"--awb-size:17px;--awb-iconcolor:var(--awb-color5);--awb-line-height:28.9px;--awb-icon-width:28.9px;--awb-icon-height:28.9px;--awb-icon-margin:11.9px;--awb-content-margin:40.8px;--awb-circlecolor:var(--awb-color2);--awb-circle-yes-font-size:14.96px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon fa-globe-africa fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Nom projet : LA.THEM<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon fa-hands-helping fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Programme: IEV CTF Italie Tunisie<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon fa-euro-sign fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Bailleur de fonds: Financement Union Europ\u00e9enne<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon fa-history fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">P\u00e9riode: \u00a004.12.2021 au 03.12.2023<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-1 fusion-text-no-margin\" style=\"--awb-margin-bottom:40px;\"><p>Le projet LATHEM vise \u00e0 la cr\u00e9ation en Tunisie, et \u00e0 la consolidation en Sicile, de r\u00e9seaux de micro entreprises pour la promotion de produits touristiques de qualit\u00e9 dans les segments de march\u00e9 du tourisme familial avec enfants, du sport et gastronomique. En utilisant les m\u00e9thodologies de marketing management et bottom up, LATHEM apportera des solutions concr\u00e8tes aux probl\u00e8mes de la fragmentation excessive du tissu productif, commune aux deux contextes et particuli\u00e8rement accentu\u00e9e pour l&rsquo;un des secteurs cl\u00e9s transfrontaliers : le secteur touristique \u00ab\u00a0\u00a0\u00bb\u00c9LARGI\u00a0\u00bb\u00a0\u00bb, qui comprend toutes les entreprises qui produisent biens et services capables de r\u00e9pondre aux besoins des touristes, y compris les fermes avec des productions agricoles typiques.<br \/>\nB\u00e9n\u00e9ficiaires sont les PMEs et les autres acteurs du syst\u00e8me local d&rsquo;offre, ainsi que r\u00e9sidents et touristes qui verront augmenter vari\u00e9t\u00e9\/qualit\u00e9 des services.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:20px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-dotted\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-color4);border-color:var(--awb-color4);border-top-width:1px;\"><\/div><\/div><ul style=\"--awb-size:17px;--awb-iconcolor:var(--awb-color5);--awb-line-height:28.9px;--awb-icon-width:28.9px;--awb-icon-height:28.9px;--awb-icon-margin:11.9px;--awb-content-margin:40.8px;--awb-circlecolor:var(--awb-color2);--awb-circle-yes-font-size:14.96px;\" class=\"fusion-checklist fusion-checklist-2 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon fa-globe-africa fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Pays : Italie, Tunisie,<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon fa-hands-helping fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Partenaires : 8 Union Europ\u00e9enne, Instrument Europ\u00e9en de Voisinage (IEV) Italie-Tunisie, et R\u00e9gion Sicilienne<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon fa-euro-sign fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Budget : 1.298.364,77 millions \u20ac<\/div><\/li><\/ul><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:40px;margin-bottom:40px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-dotted\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-color4);border-color:var(--awb-color4);border-top-width:1px;\"><\/div><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":3869,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[32,5],"tags":[],"class_list":["post-3867","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-developpement-des-entreprises-et-des-pme","category-protection-de-lenvironnement-et-adaptation-au-changement-climatique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Projet : LA.THEM - MC &amp; 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